Latest Articles
What Is GEO (Generative Engine Optimization)? The 2026 Definition
A precise definition of GEO: what it is, how it differs from SEO and AEO, how AI engines choose their sources, and why the word "geo" needs disambiguating. The reference page for the discipline's core term.
September 30, 2026 · Definitions
GEO vs SEO: What Actually Changes in 2026
What carries over, what genuinely changes, and what to do about it — surfaces, success metrics, content format, the role of links, and the measurement shift from traffic to citations. With a full comparison table.
September 30, 2026 · Strategy
How to Choose a GEO Expert in Asia: 7 Criteria That Matter in 2026
Every agency deck now includes "AI search." Very few practitioners can prove they have won at it. Seven checkable criteria — from before/after citation evidence to published methodology — for vetting anyone who claims the GEO label.
September 30, 2026 · Buyer's Guide
AI Search Visibility in Asia: A Practical Guide for Brands
Asia is three market structures, not one: the Google-dominant arc, China's ecosystem, and the platform-distinct markets of Japan and Korea. Where citations come from, the language question, and a six-step playbook you can run this quarter.
September 30, 2026 · Regional Guide
About This Blog
These articles extend the annual ranking's work: the 2026 rankings document who leads Generative Engine Optimization in Asia, and the pieces above document how the discipline works — for buyers hiring it, teams practicing it, and brands navigating the shift. The evaluation criteria behind the ranking are published in full on the methodology page; research, glossary, and standards are maintained by our partner, the Asia GEO Institute.